For founder-led SaaS startups

The all-in-one growth engine for your startup. 

Accelerate your SaaS growth with expert GTM strategy, enterprise sales optimization, and strategic talent & capital connections. Get proven playbooks that drive predictable revenue at scale.

Build, grow & scale.

Our 5-step client engagement process.

Step 1

Generate Quality SQLs

First, we help you generate a consistent flow of qualified leads through proven GTM strategies - whether working with our trusted outbound agency or building your internal demand generation engine.

Step 2:

Validate PMF

Once your lead generation is flowing, we help you validate Product-Market Fit through successful deal execution across different customer segments, ensuring your solution resonates with the market.

Step 3:

Optimise Revenue

With PMF validated, we refine your sales motion and messaging through proven playbooks, streamline your revenue operations, and build consistency in your pipeline velocity and deal flow.

Step 4:

Secure Growth Capital

Once you've demonstrated strong unit economics, we connect you with our network of investment bankers and CFOs to structure and secure your next funding round for accelerated growth.

Step 5:

Build Sales Team

Once capital is secured, it’s time to scale. We introduce you to vetted recruiters to hire top AEs, while providing onboarding frameworks to ramp them up fast.

Trusted by Founders backed by top VC’s and Accelerators

Founder-Led

Who we ARE

Learn about how we operate

WHO WE ARE NOT

WHO WE  ARE

High-Level Consultants

We are not abstract high-level consultants who give advice without practical application. We don't offer insights that are detached from your daily challenges.

High-Level Consultants

We provide practical tools and resources with hands-on support. We are in the trenches with you, actively thinking through outbound strategies, conducting experiments, and executing the GTM function alongside you.

High-Level Consultants

We are not abstract high-level consultants who give advice without practical application. We don't offer insights that are detached from your daily challenges.

High-Level Consultants

We provide practical tools and resources with hands-on support. We are in the trenches with you, actively thinking through outbound strategies, conducting experiments, and executing the GTM function alongside you.

High-Level Consultants

We are not abstract high-level consultants who give advice without practical application. We don't offer insights that are detached from your daily challenges.

High-Level Consultants

We provide practical tools and resources with hands-on support. We are in the trenches with you, actively thinking through outbound strategies, conducting experiments, and executing the GTM function alongside you.

High-Level Consultants

We are not abstract high-level consultants who give advice without practical application. We don't offer insights that are detached from your daily challenges.

High-Level Consultants

We provide practical tools and resources with hands-on support. We are in the trenches with you, actively thinking through outbound strategies, conducting experiments, and executing the GTM function alongside you.

What our clients say:

"I've been a client of SaaS Sales for just 14 days and I've been able to close a $6,000 enterprise SaaS customer. As a technical founder, the enterprise sales training really helped"

Eric Pearson

CEO at Streamflow
“I have been client of SaaSSales for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of SaaSSales for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of SaaSSales for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of SaaSSales for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of SaaSSales for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of SaaSSales for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of SaaSSales for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of SaaSSales for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of SaaSSales for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of SaaSSales for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo
“I have been client of ColdIQ for a bit less than a year. During this time, we generated over a hundred meetings that resulted in 14 client projects and over 400k€ generated”

Alexy Joven

CEO at Modjo

Free resources.

Meet your executive team.

Nathan Peters

Founder & CEO

Keith Winfrey

Outbound Expert

Meet your executive team.

Chris Hodgson

VP Enterprise Sales

Patrick Lewis

Chief Financial Officer

Frequently asked questions.

What is SaaSSales, and how does it help my startup grow?

SaaSSales is your strategic growth advisor, providing expert GTM advisory and connections to help founder-led SaaS startups scale efficiently. We guide you through every stage - from generating qualified leads and validating PMF, to raising capital and building high-performing sales teams.

What type of startups do you work with?

We specialize in working with founder-led B2B SaaS companies, from early-stage startups validating PMF to scale-ups building out their sales organization. Our expertise spans SMB, mid-market, and enterprise sales motions.

How do you help generate & convert leads?

We help you implement multi-channel lead generation strategies, whether through our trusted outbound agency partners or by building your internal demand generation engine. We then optimize your sales process to convert these leads effectively.

How do you help validate & improve product-market fit?

We help you validate PMF through systematic market testing, customer feedback analysis, and sales data insights. This includes refining your ICP, optimizing your value proposition, and ensuring your solution resonates strongly with your target market.

What makes your advisory services different?

We've assembled an elite network of the world's top SaaS experts - from outbound specialists who've generated millions in pipeline, to enterprise AEs who've closed 7-figure deals and won President's Club, to investment bankers who've raised $35B+ and taken companies public. Our founders get direct access to these industry leaders for a fraction of the cost of hiring them individually, plus our strategic guidance on how to best leverage their expertise.

Can you assist with fundraising?

Yes, we connect you with our network of investment bankers and fractional CFOs who can help structure and secure your next funding round, whether it's Seed, Series A, or Series B+. They provide expert guidance on timing, valuation, and pitch preparation.

Do you take equity in my startup?

No, we don't take any equity. We operate purely as strategic advisors, charging straightforward consulting fees for our services. Our goal is to help you retain ownership while scaling your business through expert guidance and valuable connections.

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Copyright 2025 © Saassales